3 PART VIDEO PROGRAM

The Keys to the new Industrial Scene (33')

• The long term manufacturing production trend ­faster growth­ vs. the industrial employment trend ­a dramatic decrease­.
• From manufacturers to contractors: outsource manufacturing and focus on R&D and marketing?
• The new manufacturing concepts: "Flotilla Production" and "Just-In-Time Delivery". Business examples: Toyota, Dell and others. From mass production to customized production.
• Capital cost as the main cost of manufacturing, overtaking labor cost.
• The new financial technology for the industrial company: EVA, ABC, Pricing, balancing short and long term. The new financial policies and measurements to deal with the increasing importance of outside investors.

Internet, Mergers and Globalization (30')

• Facing Internet and E-commerce: problem or opportunity? The big three car manufacturers are now joining to buy their supplies centrally over the Internet by auctionŠ what's next?• The center of gravity is shifting from the manufacturer to the distributor: the manufacturer is transformed into a supplier to the retailer. The distributor's brands gain power over the manufacturer's brands: are there any alternatives?
• For every merger, there are 3 to 4 divestments. The "mergers of despair" in mature or declining markets are aimed at cost reduction. The "mergers of hope" in new industries are targeted at buying market share.
• The customer goes global-shopping: how to change the local mentality of the industrial company to compete globally.

The new Manufacturing Executive (27')

• Liberalization of world trade vs. industrial protectionism: which approach will prevail? The next protectionist policy will only subsidize efficiency and modernization.
• The new attitude for the executive: becoming a change leader that seeks opportunities for change rather than dreading it.
• The new personnel policies: from "boss" to "associate".
• How to assimilate changes in the workforce: the increasing presence of highly educated "knowledge workers", the emergence of the middle class woman and the "technologists", the successors to the skilled workers.