3 PART VIDEO PROGRAM

The Rules of Management (55')

Drucker confirms his concept of management with an analysis of its components.

• The Corporate Mission; defining and determining its quality.
• The leader's task motivating individuals; "cosmetic" leadership; Qualities of a leader.
• When to update management practice.
• The core issues of Strategy & Marketing; The Client as a focal point of activity.
• Measuring Performance and Results; Profit is not the only yardstick.
• The dynamics of team-building.
• Learning to manage your manager.
• The true purpose of management.

Entrepreneurial Task of Management (50')

Drucker deals with the "new era of opportunity, but only for those who are willing to accept change as an opportunity, not for those who are afraid of it".

• Change. Occurrences in the economy which are still neither visible nor understood.
• Entrepreneurial management. The manager as entrepreneur.
• Innovation. The old order abandoned; reallocating resources.
• 7 Sources of innovation (change as opportunity). The unexpected; incongruities; process needs; changes in market structure; demography; alterations in society's perceptions; new knowledge.
• Innovative Strategies; Managing By Walking Around Outside.

Organization of People and Work Around Information (45')

Drucker tackles the idea that: "You have to build a community of people differentiated by function but equal as members. This is not a scientific job, it is a matter of heart".

• Information-based organizations; The concept of this new type of company ­ advantages and problems.
• Large, small, and medium sized firms before the advent of technology; From Sequence to Synchronization, under team leaders.
• Synchronized management; Research and development "in Sync" with the whole organization.
• How to motivate with fewer levels and greater differences in knowledge; Measuring Knowledge-based productivity.
• The role of Middle Management in the new organization.