3 PART VIDEO PROGRAM

Auditing the Fundamentals (30')

Druker explains why the conventional Audit is not enough.

• Is our business still alive? Behind today's pretty good financial results... are we really liquidating the company?
• Why the conventional Audit is not enough.
• Defining Results beyond the traditional concept of profits.
• Making ourselves obsolete to prevent our competitors doing so.
• The deployment of resources, and the balance with results.
• Why do customers buy from us? What does value mean for them?
• Are we fighting to get a larger portion of a shrinking market?

Auditing Objectives and Strategies (30')

In this program, professor Drucker plunges into the balance between objectives in the different areas.

• How do we assure the necessary alignment of objectives towards the fundamentals goals.
• Making sure that our objectives are what the customers demand and not what we like to do.
• Marketing objectives and the change of values.
• The actual customers (a minority) and the non-customers (the majority): how to get complete information about the market. Can any of our non-essential market segments be neglected?
• A real market driven strategy.

Auditing Plans and Results (30')

Drucker presents the human resources as the centre of gravity and the lever to draw results.

• How to deploy people to the key result areas.
• The realistic and pragmatic design of plans.
• Plans for family companies: how to avoid the destructive succession conflicts.
• How to prevent sudden bankruptcy in companies with excellent present results.
• Short term and long term balance in results.
• Future cash-flow, a fiction that only exists in some financial results.